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MOON / Specialist retail

Store DJ

Five years across sales, digital marketing and product specialisation.

My five years at Store DJ in Australia took me from sales into digital marketing and product specialisation.

I managed portfolios for Elektron, Waldorf, Adam Audio, Moog, Native Instruments, Arturia and Yamaha. The work spanned eCommerce, business development, campaigns and product launches, including collaborations with Ableton and other audio brands.

That progression taught me to translate detailed product knowledge into customer decisions and commercial communication, while staying close to the products and the people using them.

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MOON / STORE DJ
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