ANOMALY / THE TETHER LAB
Approach
From an ambiguous brief to a practical technical response.
I start by listening to the people involved and looking at how the work happens. I want to understand the constraints before adding another tool or process.
Customer research, behavioural insight and operational data help me separate the problem from an assumed solution.
Then I prototype a response with software, AI or automation, test it against the task and refine what fails. The system should reduce complexity for the people using it.